Rebel Video / YouTube Ads Agency
Joe Chancellor
Founder, Rebel Video
Free consult · no pressure
Rebel Video/YouTube ads that get watched.
YouTube Ads Agency
For the owner deciding whether to hire this out: what a real YouTube ads agency does, what it should cost, the questions that expose a bad one — and how I run it at Rebel Video.
If you’re searching for a YouTube ads agency, you’ve probably already figured out the hard part: your customers are on YouTube right now, typing the exact problems your business solves, and somebody’s ad is going to show up. The only question left is whose — and who builds it.
I’m Joe Chancellor. Rebel Video is a YouTube ads agency for small businesses — law firms, roofers, solar companies, and local service businesses of every kind. I script, build, launch, and manage direct-response YouTube campaigns that run on $20–30 a day. This page is the honest buyer’s guide I’d want if I were on your side of the table: what the work actually is, what it should cost, and how to spot an agency that’s going to waste your money.
What a YouTube ads agency actually does
A finished YouTube campaign is a chain, and it only pays when every link holds:
If an agency only makes the video, or only “boosts” it, you’re buying one link and hoping the chain assembles itself. It won’t.
- Strategy. Which one service you advertise, to which person, in which towns. One ad, one message, one person it’s for.
- The script. The ad is written before it’s filmed — in four moves: the intervention (the one message the right person can’t ignore), assurance (the calm proof it’s real), encouragement (the next step is within reach), and action (one specific thing to do now).
- The video. Usually you, on camera, saying one true thing — with my direction. Substance over form: a plain, honest owner beats a polished montage every time.
- The targeting build. Your service area, drawn precisely, crossed with what your customers are actually searching and watching. Nobody outside it costs you a cent.
- The landing page. One page, one action. Ad clicks never go to a homepage.
- Launch and management. The campaign is watched, tuned, and reported against one number: cost per lead.
Why YouTube — and why it’s still wide open
YouTube is a search engine people talk to like a neighbor — and increasingly, it’s the biggest screen in the house. The moment a homeowner types the roof worry, the retirement question, the legal problem, the need exists and your ad can exist right beside it. I call it hiding in plain sight: the answer showing up on time, to the exact person already seeking it, at $20–30 a day instead of TV, billboard, or radio money.
Most agencies still fight over crowded feeds. Most local businesses still haven’t touched YouTube at all. That gap is your advantage — while it lasts.
Big brands buy reach. You buy the right person at the right moment. Hire the agency that knows the difference.
How I run it at Rebel Video
- Direct response, not brand advertising. Every campaign is judged on cost per lead — booked calls and real inquiries, not impressions.
- You on camera, with my direction. Your customers want to see the person they’ll be dealing with. I write the script and coach the delivery; you bring the one thing no agency can fake — you.
- You own everything. The ad account, the videos, the landing page — yours. Your media spend runs in your own account, unmarked-up and fully visible. If we ever part ways, you keep it all.
- Small budgets, run seriously. $20–30 a day is a real campaign when the targeting is precise. I’d rather scale a working campaign than burn a big budget finding out.
- Plain-language reporting. You’ll always know what a lead costs and where it came from. If a campaign isn’t working, you’ll hear it from me first.
What working together looks like
- A free consult call. Short and honest. I’ll look at your market before we talk, and I’ll tell you straight if YouTube isn’t the right move for you yet.
- Strategy and script. We pick the one service you most want more of and I write the four-move ad for it.
- Film it. You perform it with my direction — most owners are shocked how quick this is when the script is right.
- Build and launch. Targeting, landing page, tracking — assembled and switched on.
- Manage and read the numbers. Two weeks of learning, then we judge it ruthlessly on cost per lead and scale what works.
Request your free consult
Start here
Tell me where to reach you. I’ll research your market first, then call to map out exactly what a campaign would look like for your business — and I’ll be straight with you about whether it’s a fit. No pressure, no obligation.
Prefer to grab a time right now? Book directly on my calendar
Industries I publish playbooks for
The method works for any business whose customer starts with a search. I keep detailed, public pages for the verticals I work in most:
Contractors, med spas, financial advisors, consultants — same system, different intervention. If your customer searches before they buy, the consult call will tell us the rest.
- YouTube ads for law firms — reaching people actively searching for legal help in your practice area. (Also: why firms shopping for TV advertising should look here first.)
- YouTube ads for roofing companies — homeowners who need a roof, instead of shared and bought leads. (And the TV-advertising version of that story.)
- YouTube ads for solar companies — homeowners researching solar, instead of door-knocking.
What it costs — the straight answer
Two numbers, and they should never be blurred together. The media — what YouTube itself charges — runs a real local campaign at $20–30 a day, in your own account, visible to you down to the penny. The agency fee depends on your market and scope, and I’ll quote it on the call once I actually understand your business — not before. Any agency that quotes a fee before understanding your market is guessing with your money, and any agency that wants your media budget flowing through their account has given you your answer about transparency.
And if you’d rather run it yourself than hire it out, I’ll say so on the call — that path exists here too:
Have it handled
Hire the agency
Free consult
Strategy, scripting, production direction, build, management
I build, launch, and manage the whole campaign. You own every asset and see every number. Book the call and I’ll tell you honestly if it’s a fit.
Request my free consult
Do it yourself
Learn it in a day
$395
One Saturday · live ad by the end
The one-day Everybody Is Watching workshop: leave with your own YouTube ad already running. Built for owners who’d rather hold the wheel.
See the workshop
Frequently asked questions
Your customers are already watching.
The only question is whose ad shows up. Book the free consult and find out what a campaign looks like for your business.
Or learn it in a day
Earnings disclaimer: Figures referenced describe the business model and tactics taught; results are not guaranteed. Your outcome depends on your effort, market, and execution. This is education and a system — not a promise of income.
Straight answers
What does a YouTube ads agency actually do?
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A real YouTube ads agency handles the whole chain that turns ad spend into customers: strategy, the ad script, direction on filming, the targeting build (your area plus your customers’ searches), the landing page the ad points to, the launch, and ongoing management against one number — cost per lead. If an agency only makes the video, or only “boosts” it, you’re buying a piece of the chain and hoping the rest assembles itself.
How much does a YouTube ads agency cost?
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Two separate numbers. The media itself — what YouTube charges — runs a real local campaign on $20–30 a day, and at Rebel Video that spend runs in your own ad account, unmarked-up, fully visible to you. The agency fee depends on your market and scope, which is exactly what the free consult is for. Beware of any agency that quotes a fee before understanding your market, or that wants your media budget flowing through their account.
How do I choose a YouTube ads agency?
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Ask three things. One: do they run YouTube as direct response — will they commit to a cost-per-lead number — or do they talk about awareness and impressions? Two: who owns the assets — you should keep the ad account, the videos, and the landing page if you ever part ways. Three: can they explain, in plain language, exactly who the ad will reach and why? If the answers are vague, keep looking.
How fast will I see results?
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The campaign needs about two weeks to learn before the numbers mean anything. After that you’ll know your cost per lead — a real, countable figure — and every decision from there is made against it. That’s the difference from TV, billboards, or radio, which can never tell you what a customer cost.
Do I need a YouTube channel or subscribers?
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No. YouTube ads require no subscribers, no prior videos, and no channel history. A brand-new video can be in front of thousands of qualified local buyers the same day it’s uploaded. Ads run on targeting, not audience size.
Do you work with businesses in my industry?
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The method works for any business whose customer starts with a search — which is nearly every local service business. I publish detailed pages for law firms, roofing companies, and solar companies, and the same system runs for contractors, med spas, financial advisors, consultants, and more. The consult call is where I’ll tell you honestly whether your market is a fit.
Start here
Request your free consult
Tell me where to reach you. I’ll research your market first, then call to map out exactly what a campaign would look like for your business — and I’ll be straight with you about whether it’s a fit. No pressure, no obligation.
Prefer to grab a time right now? Book directly on my calendar
Ready to be the one they find?
15 minutes. We'll tell you straight if it's a fit.